Publications

In the light of the changing fiscal environment and EU accession in 2007 companies in Romania face increasing competitive pressures.

Read how these companies can become more competitive and focused in order to be ready for these changes.

In search of excellence - Part 1
Poor company, rich owner

In search of excellence - Part 2

Stick to what you are good at!

In search of excellence - Part 3

Autonomy and entrepreneurship

In search of excellence - Part 4
Close to the customer

In search of excellence - Part 5
A bias for action

In search of excellence - Part 6
Productivity through people

In search of excellence - Part 7
Shared values

Why strategy still matters
Tariffs for mobile telephony are still quite high - a direct result of limited competition. So where does this leave Cosmote?

Succesful M&A: The method in the madness
Numerous studies have shown that most mergers and acquisitions transfer value from the buyer to the seller.

To spend or not to spend: A new approach to A&P
For advertising and promotion to be effective, companies must spend on the right brands in the right regions.

The strategists have come!
Management consultants now in Romania

New rules for people businesses
“People businesses” have become big business: In Romania this sector is taking of with yearly growth figures well over 20%.

The strategic logic of alliances
Alliances have become an increasingly important - and complex - part of corporate strategy. Alliances are also important in Romania, Sanoma partnered with Hearst to set-up a publishing company and Allianz and Tiriac have put up a joint venture in the field of insurance.

Production excellence: unleashing the power of the shop floor
Many companies today have lost sight of production excellence. They have focused on expanding business and plant network across borders, and they have tried to become more market driven.

When Worlds Collide: Navigating Supply Chain Integration
A large global manufacturer has just acquired a competitor. The deal made good sense on paper, affording the company greater scale, new products, access to new markets, and lower costs. Now the company faces a critical task: integrating the two organizations' supply chains.

Why entrepreneurs don't scale (up)
One of the things I like about Romania is that people have an enormous appetite for starting their own business. I am reluctant to call all of them entrepreneurs - entrepreneurs have a dream and a game plan and are intrinsically motivated to realize that dream, while most Romanian business men seem to be mainly motivated by money.


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